Marketing for chiropractic practices, run by senior strategists since 1999.
Savo Group has been doing search marketing since 1999: before AI Overview, before the Map Pack, before Google had a mobile algorithm. We've watched the industry go through every major change in search and built our program around what actually works for service businesses like chiropractic practices. A tight all-in-one program, no per-service nickel-and-diming, every campaign hand-run by a senior strategist instead of handed off to a junior overseas.
See where your practice ranks today.
Send your domain. We'll pull your Map Pack positions, organic rankings, Google Business Profile health, healthcare-directory citations across Healthgrades and Vitals, review velocity, and site speed across your local chiropractor queries. The report comes back inside 24 hours. No call required.
Fifteen minutes with the person doing the work.
When you call us, you talk to the person running your account, not a junior account manager. Tell us about your practice, your patient mix, and your market. We'll tell you what we'd actually do, what it would cost, and whether we think the project is a fit.
A real agency, run by real people, working with real chiropractic practices.
Savo Group is a family-owned, veteran-owned digital marketing agency. Michael founded it in 1999 after serving in the USAF. 27+ years later, we're still independent — not VC-backed, not private-equity owned, not part of a holding company. Decisions get made because they're right for the client, not because a quarterly board meeting demands a margin improvement.
We run a dedicated chiropractor marketing program because chiropractic practices have specific needs that generalist SEO agencies miss. Healthcare-specific directories (Healthgrades, Vitals, WebMD, Zocdoc, Doctor.com) need to be in the citation strategy. MedicalBusiness + Chiropractor schema needs to be baked into the website. EHR-integrated review automation (Jane App, ChiroTouch, ChiroFusion, Genesis) needs to be the spine of the local-SEO program. Patient-trust signals (insurance accepted, years in practice, named provider with credentials, real practice photography) need to be above the fold on every page. Generic SEO agencies don't ship any of this; we do.
Every engagement is run by a senior strategist. No junior account managers, no overseas handoffs, no quarterly account-team reshuffles. When you call us, you talk to the person doing the work on your account.
Things that should be obvious, but somehow aren't industry standard.
One bundled fee, not per-service nickel-and-diming
Local SEO + organic SEO + AI search optimization + review generation + reporting in one monthly fee. Not a $999/mo headline price that quietly excludes citation work, schema, GBP management, and reviews — then bills each one separately at $300-500/mo. That's how most agencies invoice; it's how chiropractic practices end up paying $4,000/mo for what should be one $2,500 program.
Reporting that ties to new-patient calls, not vanity traffic
Monthly reports cover ranked-keyword count, Map Pack visibility, GBP calls + direction requests + booking-button clicks, review velocity, and AI Overview citations. Every number ties back to the question that matters: how many qualified new-patient calls and online bookings did the search work produce this month?
Hand-coded websites, not WordPress with 47 plugins
Every site we build ships as static HTML on Cloudflare Workers. 99+ PageSpeed mobile, 100 desktop. No theme conflicts, no plugin update treadmill, no caching plugin to maintain. Loads fast on day one and stays fast for the five-plus years the site is in service.
Generative AI search is part of SEO, not a separate add-on
Google AI Overview, ChatGPT Search, and Perplexity now drive a meaningful share of new-patient research. The schema, content structure, and authority signals that get a chiropractic practice cited in AI engines are baked into the same work that ranks the practice in organic and the Map Pack. We don't bill AI SEO as a separate $1,000/mo add-on.
No overseas handoff, no junior account managers
Every campaign is hand-run by a senior strategist. When you call, you talk to the person doing the work on your account. When the work needs adjusting, the person adjusting it is the same person who built it. Continuity matters; cheap labor cost on the agency side compounds into expensive churn cost on the client side.
Long-term engagements, not quarterly thrash
We sign 6 or 12 month initial terms depending on whether the website is amortized into the engagement, then month-to-month after that. Most clients stay for years. The model only works for both sides if the work compounds: we don't want a quarterly review where we're justifying every line item to a CFO who doesn't read the report.
Chiropractic practices need a program built around healthcare reality.
Generalist SEO agencies treat every local business the same. They run the same generic citation list (home-services and trade directories that don't help healthcare practices rank), write the same generic service-page copy, and ignore the verticals where the patient buying journey actually differs. Chiropractic practices are one of those verticals where the buying journey differs sharply — and getting it wrong costs new patients.
What's different about chiropractic patient acquisition: reviews carry more weight in healthcare than in any other local category (a 4.5-star practice with 12 reviews loses to a 5.0-star practice with 90+, every time). Healthcare-specific directories matter more than general directories (Healthgrades and Vitals beat Yelp for chiropractic search visibility). Insurance acceptance is a primary booking criterion for a substantial share of patients (the "chiropractor that accepts [insurance]" query is real volume). PI (personal injury) cases follow a completely different patient journey driven by attorney referral signals. Condition-specific landing pages (sciatica, herniated disc, whiplash) outperform service-only pages because patients search by symptom.
We built this dedicated program because we'd rather be excellent at chiropractor marketing than generalist at fifty verticals. Every piece of the program — the citation strategy, the schema, the review automation, the city pages, the ad copy — is tuned for how chiropractic patients actually search and book.
Ready to talk?
Send your practice name and city. We'll send back a free SEO Report covering your current Google Business Profile, citation footprint, review velocity, and Map Pack visibility. No call required.